Technology | M&A
Ad2pro Global
(Madras Global)
acquired by
Deloitte Digital
Deal size: Not Disclosed
2021
Madras Global is a leading global content production agency, a content and creative technology company that works with leading brand and media clients globally across industries.
Deloitte Digital is the Experience Consultancy. Part of Deloitte, the largest of the “Big 4” Advisory Services firms. Helps clients advance customer and design-centric thinking throughout the organization, from strategy to execution. The acquisition bolsters Deloitte Digital’s capabilities in content production, marketing automation, extended reality and media ad production, helping to provide CMOs officers with end-to-end content solutions.
Momentum Capital was the exclusive transaction advisor to Madras Global. Momentum Capital worked with Madras Global over several months to strategize the right timing for the transaction. Executed on the strategy by marketing it to a focused group of potential acquirers, managed the process, and delivered a winning outcome.
Mr. Gopal Krishnan, Founder Chairman of Madras Global for the role played by Momentum Capital said “I am more than thrilled with the exemplary leadership and support that we received from Momentum Capital across the entire transaction lifecycle – whether it be ideation, investor connect, or transaction strategy and process management. Rajeev has been part of Madras Global’s entire journey since inception – from first-round funding to growth and a successful exit. Thank you Momentum Capital for the incredible work!”